MEASUREMENT OF MARKTING FFICIENCY OF THE APPLE CROP IN ALJABAL ALAKHDAR MUNICIPALITY

doi:10.21608/fjard.2009.197046

MEASUREMENT OF MARKTING FFICIENCY OF THE APPLE CROP IN ALJABAL ALAKHDAR MUNICIPALITY

Document Type : Research articles.

10.21608/fjard.2009.197046

Abstract

The study aimed to measure the marketing efficiency of the apple harvest
at various stages of marketing the product to the consumer, The study has adopted
on the preliminary data had been collected from the survey form prepared for this
purpose, the results of the study has indicated the marketing efficiency of the
apple crop in the study sample was collected in five ways. The first one of
measuring the marketing efficiency is marketing cost to the total marketing and
production cost, and the results indicated by using this measurement that the
marketing efficiency amounted to about 71%, 56%, 49%, 37%, 52% for each of
the four categories and the total study sample and by using the second method of
measuring the marketing efficiency which is the marketing margins to the total
marketing margins and production cost, the results were found to be
approximately of 36%, 32%, 22%, 11%, 22% for the four categories and for the
total sample of the study.
And by application the measurement of the total cost of marketing and
production cost to the total coverall value of the marketed product commodity
were found to be accounted for about 41%, 49%, 62%, 80%, 63% for each of the
four categories and for the total sample of the study. The measurement of
efficiency based on the market farmer share, the study showed that the share of
the farmers varied from one category to another, and it was affected by marketing
cost, and that had an impact on the marketing, efficiency. The marketing functions
performing of the apple harvest in the popularity of the AL JABAL AL
AKHDAR based on the grading manner was amounted to some of 40%.